In 2022 to 2024, I had the privilege of working with Learngistics, a virtual producer and virtual training company in Toronto, Canada. My client had a previously establish website design and logo design, and was looking to define their branding identity better so it could be pulled into all areas of the company- to create a more seamless brand experience from acquiring new clients, to onboarding them, and beyond.
I was responsible for the creation and development of Learngisitics branding guidelines, client onboarding document, social media marketing, Course overviews, custom illustrations, and course collateral (poster design and a printable)
I worked under the direction of the founder of Learngisitics and Sticky Branding Marketing.
Learngistics already had a very vibrant, friendly, and, most importantly, approachable look to their website-combining organic shapes, photography, and bright colors. We wanted to continue that mood into all facets of the business while maintaining a semi-professional aura, as their main demographic of clients is small businesses.
Learngistics virtual producers fill a gap in the industry of hybrid or remote work by facilitating virtual meetings (such as zoom).
Because of the newness of these spaces, Learngistics clients don’t always know what to expect or how it works. To help smooth the transition of onboarding clients, we created an onboarding document.
